About SHAWNA
Let me take you on a journey through who I am,my achievements, and my approach to ensuring your success.
Entrepreneur | Brand Manager | Strategic Growth Advisor
Shawna Solomon
Shawna Solomon is a Brand Manager, Strategic Business Advisor, and entrepreneur dedicated to building brands, not just businesses. As Founder of Shawna Solomon & Associates (SSA) and its creative arm, Brand Properly, she has worked with nearly 3,000 brands over the course of her career, moving beyond traditional consulting to operate as an embedded partner inside the businesses she serves. Her philosophy, "We don't pitch, we position," reflects a methodology she calls the Blackboard Method: a framework built on long-term brand stewardship rather than advisory-and-exit engagements.
Her impact has earned her recognition as a 2023 50 Women of Excellence honoree and an OWN Leadership Awardrecipient. In 2024, she was named recipient of the Entrepreneur Excellence Award, with Shawna Solomon & Associates recognized among that year's Top Firms with Impact.
Shawna's leadership extends beyond client work into community-building infrastructure for entrepreneurs. She is the Founder of Black Label Experience (BLE), a multi-city vendor and small business platform that has grown from 532 to over 3,000 attendees across its events, and the creator of The Glow Route, a curated self-care experience platform presented in partnership with community organizations across Houston. Through HUE360, she is building a closed-loop referral network designed to circulate resources and opportunity within the community, and through Talk Your Shift, her podcast, she extends her brand philosophy to a wider audience of entrepreneurs and business owners.
A recognized voice in brand strategy and business development, Shawna has guided founders & public figures across industries, from product-based businesses to service providers to multi-partner holding companies through the full arc of brand building: positioning, operational infrastructure, partnership structuring, and public visibility. Her flagship client roster spans wellness, fashion, events, entertainment and beyond, and her work consistently centers one belief: sustainable growth comes from brands that are built with intention, not chased after through pitches.
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19
YEARS OF ENTREPRENEUR EXPERIENCE
3196+
ASSISTED CLIENTS
1M+
REVENUE CLIENTS
I've been crafting my approach and concept for the last 9 years.
Mission
Empowering women entrepreneurs by providing them with the tools and resources needed to thrive. Recognizing the challenges and mistakes often faced in entrepreneurship, the mission is to offer the guidance and support that many lack. The focus is on helping entrepreneurs, especially women, to show up prepared and confident, enabling them to achieve their success goals in record time. By emphasizing preparedness from the start, the aim is to transform the business landscape and make success attainable for all.
Vision
Envision a world where women entrepreneurs are at the forefront of innovation and leadership, commanding respect and recognition in traditionally male-dominated spaces. The goal is to build a vibrant community where women are empowered with the confidence and resources to excel from day one. By fostering an environment where preparedness and resilience are prioritized, Shawna Solomon aims to transform the entrepreneurial landscape. The vision is for women to not only overcome challenges but to redefine success, making it a reality through strategic guidance and unwavering support. Through this approach, Shawna Solomon seeks to elevate women entrepreneurs to their rightful place as influential leaders and change-makers.
Values
Integrity: Upholding the highest standards of honesty and transparency in all interactions. Every action and decision is guided by a commitment to ethical practices, ensuring that trust and credibility are built with clients and partners alike.
Loyalty: Demonstrating unwavering support and dedication to the success of women entrepreneurs. Loyalty is reflected in the genuine commitment to client needs, fostering long-term relationships and consistently delivering on promises.
Collaboration: Valuing the power of working together to achieve common goals. Collaboration involves actively engaging with clients and partners, sharing knowledge, and building strong networks to drive collective success.
Impact: Focusing on creating meaningful and positive change for women entrepreneurs. Striving to make a significant difference in their business journeys and ensuring that every effort contributes to their overall success and growth.
Innovation: Embracing creativity and forward-thinking approaches to address the evolving challenges in entrepreneurship. Innovation drives the continuous improvement of strategies and solutions, ensuring that clients stay ahead in a competitive landscape.
